Archive for January, 2013

Convincing your client to buy locally ! Easy and true

Sunday, January 27, 2013
posted by Benoit Gravel

customer-service_0822_12The best way to convince people appart from just pricing is easy ! Tell him that they will always come first ! But what do i mean by that !                                                                      Here is a simple exemple of what you got to say !

Me : Yes i know price is good ! but there is one thing i always do for my clients !

client : really what is that !

Me : we pass always our clients first ! Well we have  clients that also comes from other dealers that sold the same unit that caomes here for service but our clients pass first always  !

client : what you don’ t repair the clients that comes from other places !

Me : Of course !!!!! But its only normal that our clients that came here passes first ! Let say you bought it elsewhere but it broke thursday and you needed saterday well if you bought it here you pass first if not and there are 5 other clients at the same time  well  …… you won’ t have it for saterday !

Client : that ‘ s not right !!( not all clients will say that but some will !)

Me : Sir or miss ! in order to keep our clients locally its important to give a top notch service to our clients that beleives in us .

Me : By buying elsewhere here is what it cost you if you go for your sevice further away

A) The gaz to go there

B) the time you will loose

C) plus all the troubles ( lunch for the kids , traffic , waiting over there !)

D) lost of work why do i say that well service ain’t open on week end and we all work !!!!!

So here is what to say to close him that is true : For the price i will be close ! so what is your ideal budget !



Benny and the jets !!!!


The client of 2013 !!! Are you ready !

Wednesday, January 16, 2013
posted by Benoit Gravel

clientThere has been big changes in 2013 !!!! People salary has not increase and everything else has in a big way !!! So i promise you it will be more difficult to sell ! but you are telling yourself right now why is he saying that ! Well here is the big four reason !

A) People will shop for the best prices , after they will see witch is the better quality ! ( Yes  price it matters because the competition is getting better and harder and are more hungry  ! )

B)  Financing with the best possible rate ! People has big ego ! they will never say that they don ‘ t have the money or short in income ! so they will always ask you : do you finance ! and how much is the rate !

C) Service and warranty ! Not only do they want the best price but they want a warranty that is gold ! But why is that Simple : Has you know most people life above what they are  making ! So they buy expensive toys but has no money to repair them !

D) Information ! ( they want to know so you got to play teacher ! but teach them well because since internet exist more people read before going to a salesman ! if you are feeding them bull they will know and you will loose your credibility !)

So the lesson is they want more for less money and you got to be sharp has a tack !



Benny and the jets !!!!

I’m Back ! After a few month of paternity leave !

Saturday, January 12, 2013
posted by Benoit Gravel

2013Happy new year to all  !!  Starting  this week i will have brand new subject in sales like the wave of client 2013 and many others !Sorry for the delay i was on paternity leave !

Thanks to all my readers ! Plus My book fill with stuff like you already read and love is in its final stage !


Happy new year again !

Benny and the jets !!!

M.( aking )T.(oday)G.(reat)D.(ay)